You just started a brand new career with Stampin’ Up!. You’re pumped, excited, and ready to hit the streets with your awesome stamp pads, exclusive Sizzix products and the best darn paper offering you know everyone will want to buy. Good. Keep that excitement. Although you may be able to get every friend and family member you have to hold a show and make lots of money in the beginning, remember this initial momentum may not last.
Let me give you four important steps that you should begin taking now for a great future in direct sales. You’ll need them if you want your business to stand the test of time.
Hold as many workshops as quickly as possible.
This is where you are going to find the strong people I will be mentioning in the next step. Don’t wait until your kit arrives to make the first of your phone calls. Get on the phone right away and book your first couple of workshops/classes.
If your starter kit doesn’t arrive before the first workshop, your upline should be willing to lend hers or at least a few items from her own kit. She should also be willing to go to your first one or two shows with you if possible. This will help you to feel more at ease and will make it easier to answer any questions that may arise which you can’t answer yet.
Get your first 6 workshops booked, but don’t stop there. If you’re on a roll, keep calling. You may get a lot of “no’s” at first, but you the “yes’s” will soon come so don’t give up. Stampin’ Up! has a wonderful incentive program for early starters including offering an additional 10% off your first workshop.
Build a good foundation.
A good foundation for a successful Stampin’ Up! business is one that is solidly built with great people on your team. Start looking for quality people who know and love the product as much as you do. You’ll also want them to be goal oriented, organized and driven.
Once you get 3 to 5 strong people under you, you will have the start of a strong team. These people will help lead your business to success. Don’t recruit just anyone simply for the sake of having recruits. If those people you sign up under you do not possess the characteristics described above, they will most likely quit or flounder in their own business. You’ll find this to be more of a burden than a help to your business. Once you get a start with a strong team, then you can start recruiting others who may just be looking for a hobby, a discount on the product or who just need something to pass the time with. The key is to get a handful of strong, goal oriented folks under you quick. If you don’t someone else will.
Setup an on-going program, like a club.
Keeping people involved and excited is important. If you have a club established, you can share that information with everyone you come in contact with at the get go. Settting up a club is much easier than you may think. Just pick one day a month that is good for you. The club can be a stamp, scrapbook, specific product (in-color), Sizzix or technique club, whatever you feel comfortable with. Members of the club will meet at the same location once a month, agree to purchase products and share in hostess benefits. If you need help with what to present each month I offer a monthly class planning service.
Establish an on-going communication plan.
Keeping people involved and excited is important. Having some kind of consistent “push” communication is best. Publishing an e-newsletter keeps you on your customer’s “radar screens” in a way that’s not obnoxious. You need to be in front of your prospects all the time, so when they are ready to book that workshop, sign-up as a recruit or order products, you’re right there in front of them available to help. Starting a newsletter is easier than you think. I have a newsletter service that takes all the guesswork out of it for you.
Remember, Rome wasn’t built in a day (I love a good cliché) and neither will your Stampin’ Up! business be. It takes drive, determination and motivation to build a successful direct sales business and keep it going.